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In English, Please

When it comes to the written word as it relates to your business, the simpler, the better.

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This story appears in the May 2001 issue of Entrepreneurs Start-Ups magazine.
BrainFood

The Elements of Style by William Strunk Jr. and E.B. White

The Securities and Exchange Commission's A Plain English Handbook (downloadable at www.sec.gov/news/handbook.htm)

No matter what kind of business you start, eventually you find yourself writing-whether it's memos to staff, proposals to clients, reports to shareholders, letters to vendors or explanations to the city planning department. The best way to tackle this stack of paperwork? Above all, use simple language. "Plain language saves time and money," affirms Annetta Cheek, plain-language coordinator at the National Partnership for Reinventing Government in Washington, DC.

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