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Case Study Of A Dotcom, Part 2

Our final look at the trials and tribulations of SimplyHealth.com

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This story appears in the May 2001 issue of Entrepreneurs Start-Ups magazine.

Two weeks ago, we began our case study of SimplyHealth.com, a health insurance site targeted at consumers and small businesses. When we left off, things were going swimmingly for Eric Grossman's company. Too swimmingly, perhaps? We'd tell you, but then you probably wouldn't read the rest of this article. So keep reading. (And if you missed the first part, do some backtracking. We can't do everything, you know.)

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