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Writing Effective Sales Letters

Here are four things to keep in mind.

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1. Pretend you're the customer. Imagine yourself as thereader of your letter, and write what the customer wants to know,not what you want to say.

2. Organize your letter. Good sales letters need anintroduction, a body, and a conclusion. First, tell why you'resending the letter. Then make your sales pitch in the body of theletter, and bring all your points together at the end.

3. Make it easy to read. Write conversationally, using shortsentences and paragraphs. And edit and re-edit your letter. Typosand grammatical errors destroy your credibility.

4. Most important, ask your readers to take action. State whatyou want them to do, whether it's to call, visit or send formore information.

Excerpted from Get Smart: 365 Tips to Boost YourEntrepreneurial IQ

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