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Popeyes' Redesign Embraces Its Cajun Heritage <b></b>

entrepreneur daily

Atlanta-Popeyes Chicken & Biscuits has unveiled itsnew Cajun look at three Atlanta locations. The redesign is part ofparent company AFC Enterprises Inc.'s worldwide reimaging ofall 1,500 Popeyes locations over the next five years to build onthe brand's New Orleans heritage and position its menu asCajun.

Popeyes at 2767 Clairmont Rd. was the first Atlanta location tofeature the design, which includes historic French Quarter designelements and new kitchen equipment. The drive-thru overhang hasbeen transformed into a balcony, while the exterior walls featureNew Orleans-themed murals. Jazz and Cajun music will be playinginside.

"With our [new] image, we are capturing and embracing ourLouisiana heritage, which will help us serve guests authenticflavors, quality products and an enjoyable experience," saidJon Luther, Popeyes' president.

Popeyes expects to have 200 restaurants with the new heritagedesign in operation throughout the world by the end of 2001.-Atlanta Business Chronicle

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