Sweeps Anchors Murphy's Co-Promotion With Merry Maids

<b></b>
1 min read
Opinions expressed by Entrepreneur contributors are their own.

New York City-Murphy Oil Soap and Merry Maids are cross-promoting their brands using several offline and online marketing tactics, including e-mail newsletters, coupons and an online sweepstakes that will run through the end of May. The two brands formed a strategic partnership in April, hoping to take advantage of their similar demographics.

The multifaceted agreement is anchored by the online sweepstakes in which Murphy, a brand of The Colgate-Palmolive Co., will give away a year of Merry Maids' home-cleaning service. The sweepstakes allows Murphy to collect key points of data, including mailing address, e-mail address and phone number.

In addition, entrants can opt to receive e-mail promotions from Murphy and other Colgate-Palmolive brands. The sweepstakes, which began April 25, ends June 1. A winner will be announced June 30.

"It's a natural partnership for both [companies]," says Marisela Hernandez, marketing manager at Colgate Palmolive. "We get a presence in a consumer's home, where consumers are using the product, and [Merry Maids] gets a presence outside of the home, where they normally don't advertise." -iMarketing News

More from Entrepreneur

Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Discover the franchise that’s right for you by answering some questions about
  • Which industry you’re interested in
  • Why you want to buy a franchise
  • What your financial needs are
  • Where you’re located
  • And more
Try a risk-free trial of Entrepreneur’s BIZ PLANNING PLUS powered by LivePlan for 60 days:
  • Get step-by-step guidance for writing your plan
  • Gain inspiration from 500+ sample plans
  • Utilize business and legal templates
  • And much more

Latest on Entrepreneur