The Power Of Customer Testimonials

Let satisfied customers do the talking, and new clients will come a-walking.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

One way to get feedback about how good of a job you're doing is to collect testimonials from customers who are pleased with your business. Either send them a follow-up questionnaire where they can write in comments, or call customers following a sale and ask a few questions. Then ask if you can use their comments in your marketing materials-this will flatter them and help you tremendously. People respond to testimonials from others in their industry or someone in their particular circumstance. Once you know a prospect's needs, you can whip out your file and share the testimonial that best mirrors his or her need.

In addition, the process of collecting testimonials is another good way to do on-the-spot market research. You'll learn lots by asking for feedback, and this affords you a way of keeping in touch with your customer base. Just calling for a "testimonial update" is a sure way of staying connected to your clients.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur