Go Local!
Competing online for worldwide customers is fine, but don't forget about those who still see you as the shop around the corner.
Although most entrepreneurs think of their Web sites as vehicles for getting new customers-from far corners of the world, no less-many end up neglecting a market with even greater potential: the one right around the corner. After all, local customers live and shop near your business. Why not reach out to them, too?
At least the trend is starting to catch on. According to the "Local Commerce Monitor," a survey of businesses in Princeton, New Jersey, conducted by Constat Inc. and The Kelsey Group, entrepreneurs who said the Internet would help their businesses compete on a larger geographic scale dropped considerably between 1999 and 2000.
4th of July Subscription Sale - Unlock this subscriber exclusive article and more for 20% off today.
Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get 20% off an annual subscription today. Just use code SAVE20 at checkout.
Entrepreneur Editors' Picks
-
Formerly Enslaved Black Man Nearest Green Taught Jack Daniel Everything He Knew About Whiskey. Today, the Founder of Uncle Nearest Premium Whiskey Celebrates His Legacy.
-
Leadership Lessons From the Exclusive Creativity School That 'Packs 5 Years Learning Into 5 Days'
-
3 Expert-Backed Strategies for Staying Calm in Times of Confrontation
-
The CEO of Wayfair Has Helped Revolutionize Digital Shopping for 20 Years. Here's How He Handles Rocky Economic Conditions.
-
This Founder Went to Prison When He Was 15 Years Old. That's Where He Came Up With the Idea for a Company Now Backed By John Legend.
-
3 Signs You're Letting Pride Get in the Way of Being Successful
-
Chip and Joanna Gaines and Shonda Rhimes Found Incredible Success By Using This One Entrepreneurial Strategy. Here's How You Can Too.
