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Laser Tags

With prices falling quickly, you can afford to print beyond black and white.

This story appears in the June 2001 issue of Entrepreneur. Subscribe »

Faster than a speeding inkjet, more colorful than a monochrome laser and now showing at an office near you-color laser printers! They're the business blockbuster of the season. Sure, laser printers have always been big-but when you add some color to the palette, the possibilities are endless.

But before we start digging into all that fun hardware, you may be asking, Are color laser printers even affordable? They sure are. What used to cost well over $10,000 can today be had for less than $2,500. In fact, all the lasers in our chart ("Shopping List") check in at less than $2,600, and the least-expensive Minolta-QMS Magicolor 2200 DeskLaser costs just $1,299 (all prices street). While that looks like a lot compared to a $300 color inkjet printer, there's no contest when it comes to consumables.

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