Laser Tags

With prices falling quickly, you can afford to print beyond black and white.
Magazine Contributor
4 min read

This story appears in the June 2001 issue of Entrepreneur. Subscribe »

Faster than a speeding inkjet, more colorful than a monochrome laser and now showing at an office near you- laser printers! They're the business blockbuster of the season. Sure, laser printers have always been big-but when you add some color to the palette, the possibilities are endless.

But before we start digging into all that fun hardware, you may be asking, Are color laser printers even affordable? They sure are. What used to cost well over $10,000 can today be had for less than $2,500. In fact, all the lasers in our chart ("Shopping List") check in at less than $2,600, and the least-expensive Minolta-QMS Magicolor 2200 DeskLaser costs just $1,299 (all prices street). While that looks like a lot compared to a $300 color inkjet printer, there's no contest when it comes to consumables.

Every time you replace one inkjet cartridge, you pay about $30 for the privilege. For a high-use printer, the bill to change both black and color cartridges every month or two could exceed $360 over the course of a year. By comparison, a black toner cartridge for the Brother HL-2400CeN runs $130 and lasts for 10,000 pages at 5 percent coverage. The Cyan, Magenta and Yellow cartridges cost $125 each for 6,000 pages at 5 percent coverage. Combined, they last much longer than any inkjet replacement around.

"Solid " sounds like an oxymoron, but it's actually the name for an unusual technology that shows up in some Tektronix/Xerox laser printers. Rather than standard toner cartridges, the Phaser 850N uses small blocks of solid ink. The individual ink sticks get used up faster than regular cartridges, but the cost is lower. A package of two cyan sticks and one black stick goes for around $81.


There are quite a few numbers to decipher when it comes to laser printers. At the top of the list are RAM, processor speed and hard-drive size. The LaserJet 4550N, for example, sounds like a fully stocked computer when you look at the details: 128MB RAM, a 233MHz processor and a 5GB hard drive. All that tech oomph translates to fast handling of large print jobs. Those numbers are especially important if you plan on big graphics files on a regular basis. Some lasers offer a hard-drive option, but it isn't standard .

Another spec to pay attention to is pages per minute (ppm). Most of the printers in the chart are around 4 ppm in color and 16 ppm in monochrome. Unless you're running a printing press operation, that's fast enough to handle most of your needs.

When you pay $2,500 for a printer, expect a few extras. One of those is networking. Unlike most inkjets, most of the printers in our chart come standard with Ethernet networking. That makes them ideal for use in a workgroup or a small networked office. The Canon C LBP 460PS and NEC SuperScript 4650N are examples of cross-platform Mac- and Windows-compatible machines.

Once you've decided that a color laser printer is right for your business needs, selecting one comes down to price and features. If you're dealing with lots of large graphics files on a regular basis, look to the amount of RAM and the hard-drive size. If speed's a concern, consider something along the lines of the Minolta-QMS 2200 for marginally faster printouts. Most of all, your budget will enjoy the cost-savings over color inkjets.

Shopping List

Affordability aside, there's still a hefty swing in price and performance. Here are the numbers.

(800) 276-7746
32MB4 color,
16 monochrome
167MHz processor, Ethernet interface, Mac- and Windows-compatible, 600 x 600 dpi, optional 6GB hard drive$1,999
(800) OK-CANON
32MB4 color
16 monochrome
133MHz processor, Ethernet interface, Mac- and Windows-compatible, 600 x 600 dpi$2,185

LaserJet 4550N
(800) 752-0900
128MB4 color,
16 monochrome
233MHz processor, HP Jet Direct 610N network card 600 x 600 dpi, 5GB hard drive$2,359
Optra C710
32MB3 color
16 monochrome
200MHz processor, 1,200 x 1,200 dpi$1,929
Magicolor 2200 DeskLaser
(800) 523-2696
32MB5 color,
20 monochrome
100MHz processor, Ethernet interface, 1,200 x 600 dpi, supports manual duplexing$1,299
SuperScript 4650N
(800) NEC-INFO
96MB4 color
16 monochrome
200MHz processor, Mac- and Windows-compatible, 1,200 x 1,200 dpi, 2.1GB hard drive$2,384
Phaser 850N
(800) 835-6100
32MB8 color,
14 fast-color mode
200MHz processor, Ethernet interface, 600 x 1,200 dpi, uses solid $2,599

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