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Spring Cleaned


This story appears in the June 2001 issue of Entrepreneur. Subscribe »

Notice anything different? If we were a box of Tide, we would stamp a big "New & Improved" across our cover. But this transformation is so apparent, you really shouldn't need any hints to see we've changed.

Entrepreneurs have changed significantly in the past decade. You're younger, more diverse, more tech- and business-savvy, more focused and more ambitious. You're not content to "go with the flow" of business growth; you're out there working your butts off to make it happen. And while the specific "it" varies with the entrepreneur, your goals are the same: building successful companies. Not all of you yearn to be the next Bill Gates, but you do aim to be the best at what you do.

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