Fan see, fan do: Get your product into the hands of stars . . . and their devotees.
"Aerosmith's Steve Tyler buys it by the case," InStyle magazine raved about Heavy Duty hand cream.
When a rock legend buys lotion in bulk, it's news for fashion magazines-and big news for Alexandra Volkmann. "Tyler's such a Heavy Duty kind of guy," says Volkmann, creator of the product and "chief mechanic" of Heavy Duty Products, the 3-year-old Carmel, California-based body-care products company, "he's perfectly aligned with our brand."
Continue reading this article -- and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!