The energy drink trend gives you entrepreneurial wings-that's no Red Bull.
It's energy, and you need it. But do you need it in an 8 oz. can? The answer is yes, if consumers swilling Red Bull-type energy drinks by the gallon are any indication. Typically filled with natural additives like ginseng and taurine, plus a healthy sprinkling of caffeine, these drinks are aimed at the groovy young crowd-who might use them to wake up for an all-night study session or to kick-start a night on the town. The latest craze is to mix the concoctions with vodka for an added wallop. According to the Beverage Marketing Corp., the energy drink market is expected to exceed $150 million in 2001.
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