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Calling Out

Pull up an ergonomic chair and a headset-yes, you, too, could be telemarketing from home in no time.

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This story appears in the June 2001 issue of Entrepreneur. Subscribe »

Q: I've suffered disabling injuries and want to put my sales skills to work at home by starting a B2B telemarketing company. How do I get started?

Anonymous

Via e-mail

A: Telemarketing can be an attractive alternative for people who are confined to the home and personable on the phone. There are two forms of telemarketing: inbound and outbound. With outbound telemarketing, you call prospects and use a carefully prepared script. Inbound telemarketing involves answering calls generated through advertising products or services in another medium, like TV or radio. Typically, those ads provide a toll-free number that's routed to you; you then take orders or provide information to callers.

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