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The Party's Not Over

Lessons in prospering once the crowd has given up and gone home--because <i>their</i> party is over, and, yes, it's time to clean up.

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This story appears in the June 2001 issue of Entrepreneur. Subscribe »

Back in the '80s, when Prince exhorted us to "party like it's 1999," who knew he was predicting the future of business? For entrepreneurs, 1999 was one big party. You could announce plans to sell anything online-galoshes, light bulbs, coffins-and be toasted for your brilliance. You could go public and watch money rain down like confetti. Thanks to a roaring economy, even non-dotcoms saw unprecedented growth and profits.

But now it's 2001, and as you stumble through the trampled confetti and broken martini glasses, it looks as though the party's over.

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