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Child's Play

Find some fairly well-off parents who want their tots taught--and plant a Gymboree of your own.

This story appears in the June 2001 issue of Entrepreneur. Subscribe »

Unlike those reptilian creatures that eat their young, we keep loving ours, despite their ability to harvest our time and try our patience. We want them to grow, to prosper-to get along well with others. Besides, the parents of a "wild one" occasionally need to get out of the house. If you see this need concentrated in an area of young families earning moderate to high levels of discretionary income, you may have stumbled across a good place to put a Gymboree.

The Gymboree Uniform Franchise Offering Circular explains the company this way: "The franchisee will operate a nontherapeutic sensory-motor child/parent play and music program . . . for children from birth through 5 years."

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