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Buzz Skill

Need a little good press? Forget those costly PR agencies--sharpen your own publicity-getting skills.

This story appears in the June 2001 issue of Entrepreneur. Subscribe »

Sure, you've heard it all before-the importance of PR and the tactics guaranteed to get your company noticed. We here at Entrepreneur are as bored as you are with fluffy stories titled "10 Tips to Great PR." We wanted to get down to the nitty-gritty of PR-the stuff financially strapped start-ups can actually do to get themselves noticed.

First things first. "Don't spend your last dime on a PR agency. You can do it yourself," says Eric Yaverbaum, founder of Jericho Communications and author of Public Relations Kit for Dummies (IDG Books Worldwide). This kind of initiative is especially important during start-up, when there are more important things to spend your money on.

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