Cold Call Phobia?

Here's how to say goodbye to those nerves.

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Got cold call phobia? Psych yourself up with a numbers game: If every sale brings you $200 profit, and it takes an average of 10 calls to make one sale, then each "no" is worth $20. Or try the "immersion" technique. Make 100 cold calls without worrying about the results. When it's over, you'll have learned a great deal about selling...and your fear of cold calls will be history.

Excerpted from Start Your Own Business: The Only Start-Up Guide You'll Ever Need

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