My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Honesty Is The Best Policy

It's a cliche, but it's true when it comes to your business.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

The foundation of any successful relationship is trust. It provides security, credibility and reliability. Some business owners will promise a prospect the sun and the moon to make the sale, knowing full well they can't deliver. While they may make the sale, they'll probably never see that customer again. Don't make any promises you can't keep. If you tell a customer the product he or she ordered will be delivered on a certain date, make darn sure it arrives on that precise day. When you sign a contract to incorporate components A, B and C into a project, you'd better include those three items. Promote honesty with your workers and customers, and in return, you'll get loyalty.

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business