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Name That Business

And take your time to get it right.

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This story appears in the June 2001 issue of HomeOfficeMag.com.

What you name your business can make or break it-that much you probably know. But do you know how to choose your name? Keep in mind, your decision will impact not only potential customers' first impressions of your business, but also your ongoing success rate. "Think of your name as a marketing tool," advises Terri Lonier, president of homebased business consulting firm Working Solo Inc. in San Francisco.

So before you print up that letterhead and take out an ad in the Yellow Pages, make sure your business name meets the following criteria:

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