Keep Growing . . . And Growing . . .
Going solo doesn't mean you have to put a cap on expansion of your business. You just have to want to grow.
When Krista Bard started Bard Associates in 1985, she was looking for a challenge. Dissatisfied with her situation at the time, she started the Philadelphia-based integrated marketing and consulting firm with the assurance that she had the know-how to do it properly. "There was this driving need to keep moving, and I was looking for greater satisfaction," says the homebased entrepreneur. "I wanted to find something that was more fun, satisfying and challenging."
Unlike many first-time entrepreneurs, Bard was confident in her ability to run her own business successfully. "I got to see all the different ways people did it [at my other jobs], whether by their bootstraps or with a lot of funding," explains Bard, who previously worked for the Department of Interior as well as an entrepreneurial company. "Since I was exposed to entrepreneurs before, I knew that it was really just a matter of saying, 'Yes, I will; yes, I can.' "
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