Web Vs. Brick-And-Mortar
Other Web businesses aren't your only competitors.
Never count out brick-and-mortar retailers. They have money, domain experience, and deep supplier relations. When a B&M decides to make a move into a space, it can cause real pain to other e-tailers, so always assume that tomorrow you will be competing against them. And know how you will prevail!
Excerpted from How To Dotcom: A Step-By-Step Guide To E-Commerce