Use Your Photo

People like to see who they're doing business with.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Even if you do most of your business by mail or over the phone, customers like to see who they're doing business with. Put your photo in your brochures or mailings. It conveys friendliness and builds confidence in your company.

Excerpted from Start Your Own Business: The Only Start-Up Book You'll Ever Need

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur