Use Your Photo

People like to see who they're doing business with.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Even if you do most of your business by mail or over the phone, customers like to see who they're doing business with. Put your photo in your brochures or mailings. It conveys friendliness and builds confidence in your company.

Excerpted from Start Your Own Business: The Only Start-Up Book You'll Ever Need

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