Top Trending: 8 Reasons a Powerful Personal Brand Will Make You Successful

Use Your Photo

People like to see who they're doing business with.
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Even if you do most of your business by mail or over the phone, customers like to see who they're doing business with. Put your photo in your brochures or mailings. It conveys friendliness and builds confidence in your company.

Excerpted from Start Your Own Business: The Only Start-Up Book You'll Ever Need

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