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Open Sesame

You don't need a secret password to get through your prospects' doors. All it really takes is a good strategy.

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This story appears in the July 2001 issue of Entrepreneur. Subscribe »

There's something all entrepreneurs have in common: They spend an enormous amount of time attempting to get through people's doors. Even if they have years of sales knowledge and experience to back them up, none of that matters if they can't meet with the person who decides whether to buy their product or service.

Most businesses have oodles of people knocking on their doors. If you want to get in, persist like the Energizer Bunny-keep going and going. Eventually, someone will open up.

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