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Who Wants to Know? You Do.

Conducting a survey online is cheap and fast--and you can do it yourself.

This story appears in the July 2001 issue of Entrepreneur. Subscribe »

Would you like to monitor the effectiveness of your Web site? Do you want or need to know whether customers are going to like the new product you're thinking of developing?

One of the best ways to get answers to these questions is to do a survey. But don't bother with traditional polling via phone or mail if you want results. You can ask everything you need of your customers through your Web site. "The biggest reason companies survey online is because it's fast and efficient," says Chris Anne Wheeler of marketing research company ActivMedia. "You can automatically calculate results, and if you [run into] problems, you can fix the study and relaunch quite painlessly."

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