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Golden Girl

When granny talks, people listen.

This story appears in the July 2001 issue of Entrepreneur. Subscribe »

Your granny may call all the time, but it's not every dayyou get a call from the Granny. About 5,000 corporategift-buyers nationwide received holiday messages from Granny(84-year-old Pauline Goldberg) in a recent marketing stuntorchestrated by Josh and Seth Frey, 29 and 30 respectively,co-founders of Granny's Goodies Inc., a corporate gift-servicecompany in Alexandria, Virginia.

The voice mail was a comical dialog between Granny and Josh."After we sent [it]," says Josh, "people calledback, laughing and saying, 'We got the message; it washilarious.'" The campaign proved an effective way to standout with existing and potential corporate customers during the busyholiday season, when most of the Freys' competitors invest inseasonal catalogs for customers.

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