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The Bright Side

When moments of truth become moments of opportunity

This story appears in the July 2001 issue of Entrepreneur. Subscribe »

Each of us has experienced a Moment of Truth, where an idea suddenly becomes crystal clear, and we know with uncanny certainty that new doors are opening before us. It can happen in the middle of an ordinary conversation, while reading a book or while hearing someone make a speech. Or it can happen during times of adversity, when the moment is more like a thunderbolt.

A Moment of Truth during difficult times often brings on change, but it's frequently accompanied by strength to deal with that change. These Moments of Truth are often also Moments of Opportunity.

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