Easy on the Eyes

Sick of squinting at those tiny screens?
Magazine Contributor
1 min read

This story appears in the July 2001 issue of Entrepreneurs Start-Ups magazine. Subscribe »

What's the number-one gripe among mobile phone users? That the screens are impossible to read under all but the most ideal conditions. But hold on. A new generation of cell phones coming down the pike promises to change everything.

Think color, says Barry Young, an analyst with DisplaySearch, an Austin, Texas, think tank that tracks the screen industry. "Incumbent display-makers know they have problems, and they're working to introduce improvements." The wildly popular NTT DoCoMo phones-which offer vivid colors-are already in the hands of some 20 million intensely loyal users in Japan.

"There is no questioning this: In the U.S., phone displays are moving into color, and they will get larger," says Young. "That will enable richer content to be delivered over phones."


Robert McGarvey is the author of How to Dotcom(Entrepreneur Press).

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.