Wetzel's Pretzels and Muscle Beach Lemonade Roll Out Co-Branded Retail Concept

<b></b>
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Pasadena, California--Two of Southern California's most popular snack food brands are rolling out a new co-branded retail concept.

HDOS Enterprises, parent company of Hot Dog on a Stick and Muscle Beach Lemonade, and Wetzel's Pretzels announced a joint venture agreement, combining Muscle Beach Lemonade and Wetzel's Pretzels into one co-branded concept.

Company executives expect to open more than 350 stores over the next five years with the development of both company-owned and multiunit franchised operations targeting traditional mall locations as well as other retail venues, including airports, train stations, universities and theaters.

The new co-branded concept units are the first to feature a comprehensive store support program, including a new store design, uniforms and co-branded signage.

"Our challenge has been to uphold Muscle Beach Lemonade's and Wetzel's Pretzels' distinctive brand identities," says Fredrica Thode, HDOS Enterprises executive vice president. "It's important for the customer to see and understand each individual concept. In designing the new store, we paid particular attention to blending the 'fun, fresh, energetic' heritage and colors of each brands, while also creating a store that consistently delivers excellent quality pretzels and lemonade." -Business Wire

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.