Full access to Entrepreneur for $5

Finishing Touches

Your site is almost complete...but first figure out how Web surfers will find it and what they'll see when they get there.

This story appears in the July 2001 issue of Entrepreneur. Subscribe »

Meta tags and alt tags and interfaces, oh my! There are a million things to think about when you set out to build your business's Web site. Below, we examine three critical elements you may be overlooking when it comes to what and who you're designing for: search engines, graphics-free surfers and usability. Relax: It's not hard to meet the standards surfers expect in those areas, and our tips will help keep your start-up site on the fast track.

Gotta Have It

  • Search engines: No, your Web site won't just magically appear in all the major search engines the day you launch. We spoke to Danny Sullivan, editor of the newsletter SearchEngineWatch.com, to get a few tips on how to optimize your Web site for getting ranked. His first piece of advice? Do some research. Understanding how search engines work is the first step toward getting in good with the rankings.

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!