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This story appears in the July 2001 issue of Entrepreneur. Subscribe »

Self-crowned Queen of Pop Michelle Hebert has always loved popcorn-she even worked for a Canadian company specializing in gourmet varieties of the treat. But when the company wouldn't expand into her adopted home of Michigan, Hebert struck out on her own, starting Pop Culture in 1996.

Each Pop Culture location serves 23 flavors of popcorn, including Pickled Wrangler, Dreamy Chocolate Drizzle and Cool Ranch. Pop Culture franchisees are also encouraged to create their own flavors, as Puerto Rican franchisee Vivian Torres did with Banana Split-popcorn topped with banana, creamy caramel and white chocolate flavors.

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