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Summertime Sell

If you can wait out the winter months, a frozen-dessert franchise could be a hot seller for you, too.

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This story appears in the July 2001 issue of Entrepreneur. Subscribe »

By Todd D. Maddocks

Water is an interesting commodity. When you consider the profit margins, and the fact that you're selling something that can be readily had for free, selling bottled water might be considered the perfect business. And if you add a little flavoring and some fruit, then freeze the water until it's slushy, you also have the ingredients for a pretty sound seasonal business. Just take it from Rita's Water Ice.

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