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'Tis the Season

Why wait 6 months when the Southern Hemisphere is ripe now?

This story appears in the July 2001 issue of Entrepreneur. Subscribe »

Did you overestimate the amount of furry-hooded parkas you'd sell this past winter? If so-or if you find yourself with a surplus of those bikinis Sports Illustrated had you convinced would fly off the shelves-perhaps exporting is for you. (After all, U.S. swimwear exports totaled about $82 million last year.) Because countries in the Southern Hemisphere have their seasons at opposite times of the year from us-Australians are snorkeling as we're making snowmen-their apparel market could help you avoid seasonal sales losses.

Commence your studies at the Export Advantage Web site, where you can link to information about government export programs and trade events, search for overseas buyers, get updates on export issues and learn about other avenues exporters can use, such as e-commerce. If talk of tariffs and taxes leaves you craving guidance, click on "How-to-Export," and you're a phone call away from a free consultation with a specialist at the Trade Information Center.

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