You've Got Personality

Or, at least, your business should have a personality all its own.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

It may sound odd, but you should create a personality for your business. Give your business human qualities that help you create a selling strategy. Define your personality by looking at your prime customers and why they buy from you. Is it because your company is fun? Reliable? Nice? Sassy? Quirky? Cutting edge? Once you know what your company's personality is, you can focus your efforts on promoting those traits.

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur