Want Fries With That?

Is this the aftermath of a <i>Three Stooges</i> pie fight or just the latest spa trend?
Magazine Contributor
2 min read

This story appears in the July 2001 issue of Entrepreneurs Start-Ups magazine. Subscribe »

Why are consumers binging on the $5 billion spa industry's newest thing: food baths and massages? To find out, I went for the "Champagne Wishes & Caviar Creams" treatment at Verabella Skin Therapy Salon in Beverly Hills. Created by Verabella owner and 25-year industry veteran Vera Kantor, the service uses real champagne and caviar extracts to combat the signs of aging. I admit I wasn't too excited about the idea of wrapping my face in caviar and a freeze-dried collagen sheet at first. Ah, me of little faith. I floated out of the place glowing and exuberant, vowing to return once a month, even if it meant hocking all my possessions to be able to afford the $150 treatment.

Food-themed treatments are catching on in spas nationwide. The Spa at the Crescent, in the Hotel Crescent Court in Dallas, offers a specialty body treatment that features being slathered with barbecue sauce, while Aroma-Listic Day Spa & Salon in Agoura Hills, California, touts a "White Chocolate Raspberry Truffle" service. "Clients can get a European wrap and facial anywhere," says Monique Moore, 32, who co-owns Aroma-Listic with twin sister Monette Moore. "If you're more original with your ingredients, you draw in more people."

What's my prediction for the next hot spa trend? Four words: peanut butter and jelly.

Contact Sources

loading...

More from Entrepreneur

Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Try a risk-free trial of Entrepreneur’s BIZ PLANNING PLUS powered by LivePlan for 60 days:
  • Get step-by-step guidance for writing your plan
  • Gain inspiration from 500+ sample plans
  • Utilize business and legal templates
  • And much more

Latest on Entrepreneur