Shrink Your Mailings

Watching envelope size can cut costs.

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If rising postage costs are putting the squeeze on your new business, try shrinking your mailings. Many direct-mail and catalog companies are saving by reducing their mailings' dimensions. Keep your mailings within the size of the USPS' letter classification of 6 inches by 11 inches, with thickness no more than one-quarter inch.

Excerpted from Start Your Own Business: The Only Start-Up Guide You'll Ever Need

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