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Use Your Imagination

According to this entrepreneur, it's all you really need.

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This story appears in the July 2001 issue of Entrepreneurs Start-Ups magazine.

Who needs money? OK, stop yelling . . . I know we all do. And if I told you to forgo money-and think of ways to creatively start your business-you'd stop reading right here. How about if I told you how to creatively make money?

I knew that would get your attention. In our everlasting search to find new and better ways to build a start-up, we happened upon an entrepreneur who has employed the principles of creativity to start her business. Tana March, founder of self-improvement Web site TanasHabitat.com, has created a lifestyle around the philosophy that "creativity, not money, is the key to crafting your own reality." Curious about how this can be applied to all entrepreneurs, I talked with March and got her take on how to turn on your creative brain and cash in.

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