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The Game of Risk

.is part and parcel of being an entrepreneur. Make sure you know the rules of the game.

This story appears in the July 2001 issue of

One of my co-workers just bought a house. A big, beautiful housewith hardwood floors, a huge yard, a swingset for the kids andplenty of room to grow. He and his wife looked at it on Wednesday,put in an offer that very same day and found out the next eveningthat the house was theirs. Just like that. In a matter of hours,they were homeowners. Today he seemed to have to restrain himselffrom jumping up and down as he told me, "We got it."

The beauty of this situation is that they didn't hem and hawabout whether they should buy this house-they just swallowed hardand did it. If they had waited around, someone else would havesnatched it up in the blink of an eye. They knew that.

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