Don't Make Yourself Comfortable
Remember your pals in high school--the ones who wrote "Don't ever change!" in your yearbook? For your business' sake, forget them.
When Peter Carlisle first started representing athletes in his sports law practice back in 1995, things were fairly straightforward. With a focus on sports like baseball and soccer, the Portland, Maine, entrepreneur and attorney just didn't give much thought to anything nontraditional. But when droves of Gen Y kids around the country started trading in their bats and cleats for snowboards and skateboards, Carlisle couldn't ignore the opportunity: "I figured that within a relatively short period of time, I could establish a pretty secure position within this new and burgeoning industry."
Indeed, a little research on Carlisle's part revealed that Gen Y's spending power and influence on music and sports-and the potential for growth within those sectors-was far greater than he could have imagined. And with the door wide open for those entrepreneurs representing extreme athletes, Carlisle took the lead: In 1997 (a year after snowboarding became an official Olympic sport), he abandoned his law practice in favor of sports management and began recruiting extreme athletes, and Carlisle Sports Management emerged.
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