📺 Stream EntrepreneurTV for Free 📺

Be Patient With Amazon and It Will Make Your Year InvestorPlace - Stock Market News, Stock Advice & Trading TipsAMZN stock might be down but it is not out. The e-commerce company's share price should rally in coming months...

By Joel Baglole

entrepreneur daily

This story originally appeared on InvestorPlace

Investorplace.com - InvestorPlace

InvestorPlace - Stock Market News, Stock Advice & Trading Tips

Amazon (NASDAQ:AMZN) stock continues to slump even after the company's strong earnings report in early February, leaving shareholders frustrated and wondering what it will take to get the e-commerce giant's share price moving higher once again.

Amazon (amzn) LOGO ON THE SIDE OF A BUILDING.
Source: Sundry Photography / Shutterstock.com

AMZN stock was basically stagnant in 2021, doing nothing much at all throughout the year. Shareholders who were hoping that the stock would begin recovering with the start of this year have been disappointed as Amazon's share price has slumped nearly 7% so far in 2022.

The decline comes even after the Seattle-based online retailer reported better-than-expected fourth quarter results. While many Wall Street analysts remain bullish on Amazon and continue to raise their price targets on the stock, the ongoing slump has left retail investors feeling dejected.

Strong Results

Amazon seemed to hit all the right notes with its fourth quarter print. The company announced earnings per share of $5.80 compared to $3.57 that Wall Street had expected, according to Refinitiv data. Revenue in the quarter amounted to $137.4 billion versus $137.6 billion that had been expected. Revenue from Amazon's key cloud computing unit came in at $17.8 billion, beating analyst expectations for $17.37 billion.

The company also reported that it earned nearly $12 billion from its investment in electric vehicle company Rivian (NASDAQ:RIVN) during the quarter. And Amazon disclosed revenue from its advertising business for the first time. Advertising services grew an annualized 32% to $9.7 billion during Q4. Previously, Amazon lumped its advertising revenue in with its "other" business category.

AMZN stock jumped 14% immediately after the fourth quarter earnings were made public, and all seemed to be right with the world. However, the gains were short-lived and Amazon stock has again fallen backwards. The company's shares are now 18% below their 52-week high of $3,773.08 reached last July just prior to the company undergoing its first CEO change when Andy Jassy replaced company founder Jeff Bezos at the helm.

While some of the decline in Amazon's share price can be attributed to broader market volatility, particularly among large cap technology concerns, the company's stock has been in a funk since the leadership change and amid questions about Amazon's future direction.

Rising Costs

Amazon is facing some considerable challenges right now. These include consumer prices at a 40-year high, ongoing global supply chain problems, wage inflation and difficulty hiring and retaining workers. Amazon spotlighted many of these problems when releasing its fourth quarter results, and noted that they impacted the company's guidance for the current first quarter.

Amazon guided that it expects Q1 revenue of between $112 billion and $117 billion, which is below the average estimate of $120 billion that Wall Street had been looking for. "Despite these short-term challenges, we continue to feel optimistic and excited about the business as we emerge from the pandemic," Jassy said in Amazon's earnings statement.

In response to the tight labor market, Amazon last year raised its workers' wages to an average of $18 an hour and also offered signing bonuses of as much as $3,000. The company also more than doubled the maximum base salary it provides to corporate employees to $350,000 a year, up from $160,000 previously.

Additionally, Amazon has hiked the price of its Prime membership for the first time in four years. The company said it will raise the price of its annual Prime membership to $139 from $119, with the change going into effect for current members at the end of March.

Bullish Sentiment

Amazon's disappointing forward guidance, combined with the ongoing problems its experiencing with inflation, supply chains and employee retention, are the most likely reasons why AMZN stock has retrenched following its earnings report. However, despite the current slump, many analysts say it's only a matter of time before the shares breakout.

Bank of America (NYSE:BAC) recently reiterated its "buy" rating on Amazon stock, noting strength in the company's cloud computing and advertising businesses, and that Amazon recently launched its highly anticipated telehealth business throughout the U.S. Among 52 analysts who cover Amazon, the median price target on the stock is currently $4,100.00, which would be 32% higher than where the stock currently trades.

Take the Long View With AMZN Stock

Amazon shareholders have had to be patient over the last year. And while the company's stock has not yet reversed course, anticipation is running high that a breakout is imminent.

While problems persist for the world's biggest e-commerce company, they are not unique to Amazon and will subside as we progress through this year and beyond.

Given the sheer size and scope of Amazon's worldwide business, and the influence the company's stock has on the broader market, it deserves a place in most investor portfolios. Continue to be patient and wait out the current downturn. AMZN stock is a long-term buy.

On the date of publication, Joel Baglole did not have (either directly or indirectly) any positions in the securities mentioned in this article. The opinions expressed in this article are those of the writer, subject to the InvestorPlace.com Publishing Guidelines.

Joel Baglole has been a business journalist for 20 years. He spent five years as a staff reporter at The Wall Street Journal, and has also written for The Washington Post and Toronto Star newspapers, as well as financial websites such as The Motley Fool and Investopedia. 

More From InvestorPlace

The post Be Patient With Amazon and It Will Make Your Year appeared first on InvestorPlace.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

Most People Have No Business Starting a Business. Here's What to Consider Before You Become an Entrepreneur

You need to find the right business opportunity at the right time and take the right steps to beat the odds.

Leadership

AI vs. Humanity — Why Humans Will Always Win in Content Creation

With the proliferation and integration of AI across organizations and business units, PR and marketing professionals may be tempted to lean into this new technology more than recommended.

Business News

Passengers Are Now Entitled to a Full Cash Refund for Canceled Flights, 'Significant' Delays

The U.S. Department of Transportation announced new rules for commercial passengers on Wednesday.

Growing a Business

Who You Hire Matters — Here's How to Form a Team That's Built to Last

Among the many challenges related to managing a small business, hiring a quality team of employees is one of the most important. Check out this list of tips and best practices to find the best people for your business.

Franchise

Franchising Is Not For Everyone. Explore These Lucrative Alternatives to Expand Your Business.

Not every business can be franchised, nor should it. While franchising can be the right growth vehicle for someone with an established brand and proven concept that's ripe for growth, there are other options available for business owners.

Management

7 Ways You Can Use AI to 10x Your Leadership Skills

While technology can boost individual efficiency and effectiveness, it's essential to balance their use with human intuition and creativity to avoid losing personal connection and to optimize workplace satisfaction.