Design Your Business
Your image is vital to your marketing efforts.
It's important to know how you are positioning your company before you start creating sales and marketing materials. Create image marketing materials that are consistent with your positioning. And whatever you do, don't scrimp. It's worth it to pay for professional logo design and marketing materials. These materials represent you, and they need to do it professionally and persuasively.
Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business