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Are You Ready For Direct Mail?

It depends on your fulfillment capabilities.

Opinions expressed by Entrepreneur contributors are their own.

Don't launch a direct-mail campaign (especially a catalog) until you're sure you can handle the orders you might receive. If fulfillment systems aren't in place and orders don't get sent out, you'll lose credibility-and future business.

Excerpted from Start Your Own Business: The Only Start-Up Book You'll Ever Need