Humor is good medicine; it could also be the best way to close a sale.
Have you heard the one about the successful entrepreneur? Turns out his secret to success was a great sense of humor. It wasn't that he could tell great jokes (though he did share a few good ones). And it wasn't that he was always funny (he took his business very seriously). No-it was that he had the ability to infuse a little levity into tense situations to make everybody feel more comfortable.
Everybody knows establishing relationships with others is vital to business success. Humor just happens to be one of the most powerful ways to build those bonds. This doesn't mean you have to be a stand-up comedian; it simply means you have to know what's funny and how to use it to your advantage.
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