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Marketing Buzz 8/01

Visual newsletters and staying updated on customer orders

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This story appears in the August 2001 issue of Entrepreneur. Subscribe »

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If it's true that the camera doesn't lie, then Vera Stewart's newsletter, The Last Bite, could make you feel like you've put on a few pounds. Bucking the current trend of e-newsletters, which are inexpensive and text-based, the 48-year-old Augusta, Georgia, owner of Very Vera, a purveyor of confections, instead prints and mails a full-color quarterly newsletter packed with mouthwatering photos and recipes.

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