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Partner Power

Want to strengthen your marketing muscle and save money? Team up.

This story appears in the August 2001 issue of Entrepreneur. Subscribe »

Open your mail on any given day and you'll find terrific examples of marketing partnerships at work. Just take a look at the next credit card solicitation that shows up on your desk; it probably pitches a variety of services, from low-cost car rentals to speedy Internet connections, offered by the bank's partners. Building such strategic partnerships could be a smart move for you, too. Your company can benefit from income-generating alliances and avoid the financial risks inherent in other expansion tactics.

If you're ready to see what effects partnering can have on your marketing muscle, here are three ways to take advantage of marketing alliances:

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