To promote his board game, this entrepreneur had to hit the road.
What's the best way to sell your product to retailers? For Eric Poses, inventor of Loaded Questions, a board game that tests players on how well they know each other, it took a cross-country, in-your-face approach.
When Poses, 27, launched Loaded Questions in the summer of 1997, he initially tried using traditional marketing methods-with zero response. Frustrated, he packed up his car and hit the road. Over the next four months, he visited scores of mom-and-pop toy stores around the country and sold 1,000 games. The effort built a good distribution base-and much to his surprise, it also garnered plenty of media attention. Within months, Toys "R" Us had ordered 6,500 games.
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