Away Game

To promote his board game, this entrepreneur had to hit the road.
  • ---Shares
This story appears in the August 2001 issue of Entrepreneur. Subscribe »
Reader Resource

Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started »

What's the best way to sell your product to retailers? For Eric Poses, inventor of Loaded Questions, a board game that tests players on how well they know each other, it took a cross-country, in-your-face approach.

When Poses, 27, launched Loaded Questions in the summer of 1997, he initially tried using traditional marketing methods-with zero response. Frustrated, he packed up his car and hit the road. Over the next four months, he visited scores of mom-and-pop toy stores around the country and sold 1,000 games. The effort built a good distribution base-and much to his surprise, it also garnered plenty of media attention. Within months, Toys "R" Us had ordered 6,500 games.

Poses headed out from his Santa Monica, California, business, All Things Equal Inc., for a second grassroots campaign in March. He returned home in May, after meeting with such major merchants as Barnes and Noble, FAO Schwarz and Target as part of a "Meet the Inventor" program he's participating in.

"Instead of just trying to work with a buyer to get the game on the shelves, I'm supporting sales by meeting with customers who are looking for a good board game," says Poses. "Now, from the thousands of products on the shelves, mine stands out."

Contact Source

Edition: June 2017

Get the Magazine

Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99
Subscribe Now

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.