Direct Attention

Ways to spice up your direct mailing
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Try these attention-getting direct-mail ideas to power up your business:

  • Reactivation voucher: Mail a $20 no-strings-attached voucher to any customer you haven't seen in six months or longer. Few can turn it down...and even fewer will spend only $20.
  • Magalog: If you have a catalog, give it more value by enhancing it with problem-solving editorial content. This creates a combination magazine and catalog.
  • $2 bill: Send a $2 bill with a questionnaire asking about product/service preferences.
  • We've missed you: Send a card to clients you haven't seen in a year telling them they're missed. Include a discount coupon.
  • Birthday call: Record all customers' birthdays, and make sure they get a special call or card from you.

Excerpted from Start Your Own Business: The Only Start-Up Guide You'll Ever Need

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