Direct Attention

Ways to spice up your direct mailing
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Try these attention-getting direct-mail ideas to power up your business:

  • Reactivation voucher: Mail a $20 no-strings-attached voucher to any customer you haven't seen in six months or longer. Few can turn it down...and even fewer will spend only $20.
  • Magalog: If you have a catalog, give it more value by enhancing it with problem-solving editorial content. This creates a combination magazine and catalog.
  • $2 bill: Send a $2 bill with a questionnaire asking about product/service preferences.
  • We've missed you: Send a card to clients you haven't seen in a year telling them they're missed. Include a discount coupon.
  • Birthday call: Record all customers' birthdays, and make sure they get a special call or card from you.

Excerpted from Start Your Own Business: The Only Start-Up Guide You'll Ever Need

More from Entrepreneur

Kim's expertise can help you become a strong leader, pitch VCs for capital, and develop a growth strategy.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur