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Turn Signals

Where to look for indications that the economy will turn around

This story appears in the August 2001 issue of Entrepreneur. Subscribe »

It's easy for Denise Iorio to see the difference between yesterday's boom and today's near-bust. Clients who once wanted sizable Web sites to promote their films are now scaling back to just a page or two, says the co-founder and executive producer of Movie Engines, a Los Angeles Web and film development company. "The change from last year is dramatic," says Iorio.

Curious about when the economy will turn around, everybody is closely examining the economic signs. Iorio, for example, takes the pulse of her company's Hollywood colleagues, customers and suppliers to gauge when and how the economy will shift back into high gear or, perhaps, slow further.

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