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Out on a Limb

Finding capital in today's battered market means taking risks.

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This story appears in the August 2001 issue of Entrepreneur. Subscribe »

Fred Marinari, 36, and his two partners at The Aventine Group LLC see real opportunity in the $300 million market for oncology data management. By centralizing information about patients' diagnoses and treatments in the Cancer Registry, and making it accessible via the Internet, "the quality of care and the ability of the patient to manage the process goes way up," he says.

But the trio (which includes Ed Krasovec, 40, and Michael Gallagher, 54) won't get much further without an infusion of expansion capital. Life would have been a lot easier if they'd started searching for capital for their Doylestown, Pennsylvania, business a couple of years ago. The fact is, capital is much, much harder to come by now. Marinari and his partners, who are looking for $125,000 as a prelude to a $1.5 million deal, may have to put up some of their own cash before getting any help from the outside. For the partners at Aventine, as with so many entrepreneurs these days, it's time to consider guerrilla financing tactics that just weren't necessary in the late '90s. Here are some options to consider:

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