Plan Publicity

The media plans their stories in advance-so should you.
1 min read
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Find out the time frame in which the media you are interested in work. Magazines, for instance, typically work several months in advance, so if you want to get a story about your business in the December issue, you may need to send in your idea in June.

Excerpted from Start Your Own Business: The Only Start-Up Book You'll Ever Need

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