Plan Publicity

The media plans their stories in advance-so should you.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Find out the time frame in which the media you are interested in work. Magazines, for instance, typically work several months in advance, so if you want to get a story about your business in the December issue, you may need to send in your idea in June.

Excerpted from Start Your Own Business: The Only Start-Up Book You'll Ever Need

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