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Fall in Love


This story appears in the August 2001 issue of Entrepreneur. Subscribe »

Let's talk about love at first sight. Four years ago I attended a Students in Free Enterprise (SIFE) exposition and promptly fell in love-with SIFE. Unlike most "instant" loves, this one took.

For those who don't know (which unfortunately is too many of you), SIFE is a nonprofit organization that partners with businesses and universities to spread the word about free enterprise. And students are judged on how well they've taught others about it at an annually held national competition.

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