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Run! It's the Internet!

Global consumers may be too scared to buy from your site.

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This story appears in the August 2001 issue of Entrepreneur. Subscribe »

If you think e-commerce took the world by storm, you're wrong: the United States accounted for three-fourths of all online sales in 2000. So why hasn't the rest of the globe jumped on the e-tail train? They're afraid they might get hurt.

And according to an October 2000 Research International Group survey of Internet users from 38 countries, fears of e-commerce extend beyond stolen credit card numbers. In South America, for example, consumers fear divulging personal details will increase the chance they'll be kidnapped.

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